Fredric Cruz – Medium

Fredric Cruz

Fredric Cruz

The Power of Customer Experience and Analytics in Driving Hotel Revenue

In today’s competitive hotel industry, where guest expectations are higher than ever, exceptional Customer Experience (CX) is not just a…

Sep 2

The Power of Customer Experience and Analytics in Driving Hotel Revenue

Sep 2

Fredric Cruz

Evolving Through Time: From Dinosaurs to Digital Dynasties

Evolution isn’t just the story of how we got here — it’s a roadmap for where we’re headed. From the colossal dinosaurs that once roamed…

Aug 15

Evolving Through Time: From Dinosaurs to Digital Dynasties

Aug 15

Fredric Cruz

Google Adjusts Approach to Third-Party Cookies in Chrome

Google has decided to abandon its lengthy and challenging effort to phase out third-party cookies on Chrome. In a recent announcement, the…

Jul 22

Google Adjusts Approach to Third-Party Cookies in Chrome

Jul 22

Fredric Cruz

Spotlight on the Forgotten Innovators: Hedy Lamarr

Celebrating Visionaries Who Changed the World

May 31

Spotlight on the Forgotten Innovators: Hedy Lamarr

May 31

Fredric Cruz

Emerging Trends in Hospitality

Combining Tech and Personalization to Craft Unique Guest Experiences

May 20

Emerging Trends in Hospitality

May 20

Fredric Cruz

Role of AI in eCommerce and Product Data Management

The “traditional” understanding of AI is primarily restricted to automation and reduction of human effort. However, the ‘intelligence’ in…

May 15

Role of AI in eCommerce and Product Data Management

May 15

Fredric Cruz

Cultivating Brand Champions

Elevating Human and Brand Capital through Employee Advocacy

Mar 19

Mar 19

Fredric Cruz

Elevate Your Email Marketing Strategy with Smart and Targeted Campaigns

Elevate Your Email Marketing Strategy with Smart and Targeted Campaigns

Feb 18

Elevate Your Email Marketing Strategy with Smart and Targeted Campaigns

Feb 18

Fredric Cruz

APIs: The Silent Architects of Digital Connectivity

In the ever-expanding realm of digital connectivity, the unassuming yet integral role of Application Programming Interfaces (APIs) stands…

Jan 22

APIs: The Silent Architects of Digital Connectivity

Jan 22

Fredric Cruz

Decoding the Marketing Matrix: Metrics that once soared now walk a tightrope

In the ever-shifting landscape of marketing, what once soared now teeters on the edge of obscurity. As we decode the marketing matrix, the…

Dec 28, 2023

Decoding the Marketing Matrix: Metrics that once soared now walk a tightrope

Dec 28, 2023

Fredric Cruz

Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.

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