7 reasons to use a PIM as part of your Digital Commerce Strategy

Fredric Cruz
3 min readJan 20, 2022

Product content is the universal language to support and improve the communication and relationship between brands, manufacturers, retailers, distributors, eCommerce marketplaces and customers.

With centralized access to different types of product data across the board, product information management (PIM) software makes it much easier for marketers to…

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Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.