Let's get curious and keep exploring to get the right formula to create the perfect chemistry of Creativity, Data and Technology to build a strong brand connect.

Chemistry and Marketing? Science and Art? What's the connection?

Simple, Fredric has invested 24 years in learning Chemistry, Advertising and Marketing. And he wants to put his education to good use.

Fredric holds a bachelor’s degree in Industrial Chemistry and has double Post Graduate Diplomas in Management with specialization in Marketing (Welingkar - We School, India) and in Advertising (Cambrian College, Canada).

Currently, Fredric Cruz leads marketing and communication activities for an enterprise SaaS company. As head of marketing & communication, Fredric strategizes, implements, and manages integrated demand generation, account-based marketing, and deal pursuit campaigns that elevate the brand and drive quantifiable business results.

In 17 years of Marcom and digital marketing experience with leading brands, he has spearheaded industry-first projects in Telecom, Logistics, BFSI, Media, and Technology to drive brand love and profitability. A creative mind that loves to explore innovative approaches, Fredric brings speed and efficiency in addressing marketing challenges through his experience working with corporates, ad agencies, and even as an entrepreneur.