Cultivating Brand Champions

Elevating Human and Brand Capital through Employee Advocacy

Fredric Cruz
4 min readMar 19, 2024

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In the age of social media, authenticity is the new currency, and your employees are the most powerful and untapped source.

In the dynamic landscape of modern marketing, one strategy stands out as a beacon of authenticity and influence is Employee Advocacy. This isn’t just about engaging your workforce; it’s about unleashing their collective power to drive brand success. Marketers, Founders, CHROs, and brand builders need to tap into the game-changing power…

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Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.