Decoding the Marketing Matrix: Metrics that once soared now walk a tightrope

Fredric Cruz
4 min readDec 28, 2023

In the ever-shifting landscape of marketing, what once soared now teeters on the edge of obscurity. As we decode the marketing matrix, the metrics that once boasted double-digit triumphs now walk a tightrope of diminishing returns and heightened challenges.

Digital Marketing Challenges — Metrics that once soared now walk a tightrope

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Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.