eCommerce Trends for 2022: A Vanguard’s Guide

Fredric Cruz
4 min readJan 24, 2022

· 35% of customers say that the ability to virtually try a product would lead to them shopping online more often (BigCommerce).

· Personalization can boost eCommerce revenue by as much as 25% (BCG)

· 58% of customers ditch websites with poor CX (Microsoft)

What all these numbers tell us is that eCommerce has not only evolved but has also come to the forefront in the past few years. The pandemic has provided further impetus to this shift. Customers have been quick to adapt, so it is but natural that…

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Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.