eCommerce Trends for 2022: A Vanguard’s Guide
· 35% of customers say that the ability to virtually try a product would lead to them shopping online more often (BigCommerce).
· Personalization can boost eCommerce revenue by as much as 25% (BCG)
· 58% of customers ditch websites with poor CX (Microsoft)
What all these numbers tell us is that eCommerce has not only evolved but has also come to the forefront in the past few years. The pandemic has provided further impetus to this shift. Customers have been quick to adapt, so it is but natural that their expectations have evolved too. eCommerce success factors are far more complicated now, so hitting gold would mean staying on top of, and ahead of eCommerce trends.
If you’re looking to strike digital gold this year, here are some of the most significant eCommerce trends for 2022:
B2C-Like Experiences — The New Normal
Whether you’re a supplier, manufacturer, distributor, or retailer, customer expectations have come to become increasingly homogenized in favor of the B2C experience. Be it product content, taxonomy, or imagery, customers want the best there is. Even better, they want experiences that are tailor-made for their preferences — personalization — as it is now commonly known. Similarly, customers are getting…
