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Everywhere Commerce
Everywhere Commerce: A modern-day business model that drives businesses to connect with customers across touchpoints; digital and physical.
With the growing influence of Gen-Z on the market, the concept of ‘Commerce Everywhere’ is now a norm for businesses looking to stand the test of time.
Everywhere Commerce is a marketing strategy for facilitating sales transactions across customer touchpoints via a set of technologies that promotes products and enables sales in physical locations and digital channels, such as the Web, mobile, social and wearable devices.However, Everywhere Commerce is more than a concept. It is a business model that requires organizations to update strategy, technology and processes to keep up with increasing demand. Hanging on to legacy monolithic technology and strategy eventually leads to increased costs and complications, making the approach unsustainable.
According to the latest report by Statista, the number of online shoppers has been increasing y-o-y. Over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016 In 2022, analysts expect there to be 226.7 million digital buyers in the US alone. This marks a 1.4 percent annual increase from the previous year. By 2025, this figure is set to hit 291.2 million. And this trend is not just…
