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FESTIVE SHOPPING

Fredric Cruz
2 min readJul 18, 2022

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94% of customers are excited about festive shopping!

And 73% would like to shop online. The season of festivals begins in August with Raksha Bandhan, Janmashtami and Ganesh Chaturthi, and goes on to Dussehra, Durga Puja and Diwali, followed by Christmas. Is your business ready to tap the eCommerce opportunity in the peak gifting and shopping season?

Festive Shopping — Power your business with product experience to win big in digital commerce

Here is the check-list -

1. Omnichannel experience

2. Online D2C stores

3. Intuitive User Experience in shopping sites

4. Availability of products in multiple eCommerce marketplaces

5. Offers

6. Reviews from past purchases

7. Referral & Loyalty programs

8. Campaign & Promotion

And most important, leverage the right technology and platforms that will make your eCommerce business more efficient.

When you look at platforms for eCommerce it’s not just the software for online stores, shopping cart, inventory, and marketplace connections that you need; you need to set a strong foundation for your eCommerce product page — the product data. In a self-assist online shopping platform product information and product…

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Fredric Cruz
Fredric Cruz

Written by Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.

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