Navigating Tomorrow: The Evolution of Marketing Planning Models in 2024

Fredric Cruz
3 min readDec 4, 2023

In the dynamic realm of marketing, the only constant is change. As we step into 2024, the conventional marketing playbook is undergoing a transformation, giving rise to innovative planning models that redefine the way successful brands strategize. Join us as we delve into the heart of this evolution, exploring the latest trends in strategic planning that emphasize agility, data-driven decision-making, and the seamless integration of traditional and digital channels.

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Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.