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Product Experience: The Link between eCommerce Content and Sales
Organizations that want to implement a strategic content management strategy must focus on the most important aspect of any content strategy — Product Experience.
Product Experience Management (PXM) is constantly evolving and ongoing. While content is traditionally classified as static, PXM is a progressive process. In the eCommerce age, product content no longer fits under the “static” label. In fact, product content constantly changes, whether it’s a description, amenity list, pricing, stock availability, or product images and videos. Without a pre-planned strategy for categorizing each content type, an organization may struggle to keep up with POM (Product Owner Management) design — which can significantly impact sales.
Benefits of a Product Experience Management Software
1. Improved Content Management Workflow
Improving content management workflow is the most common reason organizations implement a product experience management (PXM) platform. With a PXM platform, companies are able to streamline the process of creating, managing, and distributing content, increasing the accuracy and speed of their workflow. This improved workflow results in increased efficiency, cost savings, and higher customer satisfaction.
