Role of AI in eCommerce and Product Data Management

Fredric Cruz
3 min readMay 15, 2024

The “traditional” understanding of AI is primarily restricted to automation and reduction of human effort. However, the ‘intelligence’ in ‘artificial intelligence’ stands for much more. AI can drive, not just productivity, but also human creativity in more ways than one. On a rudimentary level, it gives teams more time to think out of the box and be creative. On a deeper level, with constant learning and insights, it catalyzes creative processes and augments collaboration.

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Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.