Role of AI in eCommerce and Product Data Management

Fredric Cruz
3 min readFeb 18, 2022

The “traditional” understanding of AI is primarily restricted to automation and reduction of human effort. However, the ‘intelligence’ in ‘artificial intelligence’ stands for much more. AI can drive, not just productivity, but also human creativity in more ways than one. On a rudimentary level, it gives teams more time to think out of the box and be creative. On a deeper level, with constant learning and insights, it catalyzes creative processes and augments collaboration.

Artificial Intelligence (AI) is not a new technology. It has been around for decades and has been improving and innovating as it goes. Over the years, there have been different types of AI systems developed to help with solving complex problems. AI systems often work in tandem with human beings to solve problems in a more efficient way. Today, AI can be seen in many industries, including product data management (PDM). The pros of using these systems include increased speed and accuracy when processing information. They are also able to gather data from a variety of sources with ease and sift.

How to use artificial intelligence in Product Data Management?

Role of AI in eCommerce & Product Data Management

There is no denying that Artificial Intelligence has become a major part of our lives. From ordering food at a restaurant to calling a cab, AI has made its way into each and every aspect of our lives. AI & ML has completely changed the way how business is being done. From setting up an online store to managing product data, AI is making the entire process smooth and efficient. Online retailers are also catching on to the trend and implementing it into their businesses. While some are using it for recommendations and customer service, others are using it for product data management.

Product data management allows retailers to gather information about the products they sell, such as descriptions, images, and product attributes. This information can be used for many different purposes like customer support, marketing or analytics or even creating your product page across channels with data accuracy.

With AI, you can now set up your online store in half the time it used to take earlier. And, by integrating it with your product data management (PDM) software, you can significantly cut down the time taken for product data entry.

Once your products are up on your online store, you can manage all their changes like price updates, adding new attributes, linking of digital assets, and even data syndication across eCommerce marketplaces & distribution channels. This is where AI can help the marketing and eCommerce team to create, enrich and publish product data with speed, scale and efficiency.

AI is here to stay and will bring a lot of disruption in the near future. If used wisely, it can add tremendous value for your business and team. Leverage the power of AI and ML to build a robust foundation with enriched product data, make your processes efficient, build collaboration between your internal team and channel partners, and grow your digital commerce.

Build For The Future!

About The Author:

Fredric Cruz leads marketing and communication activities for Blue Meteor. Blue Meteor is a SaaS organization helping companies win the digital shelf through their Product Information & Experience Management Software ‘Amaze PXM’. Amaze PXM is the industry’s first PIM, DAM, and Data Syndication platform on the cloud, powered by AI & ML.



Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.