Role of Product Data in eCommerce Success
Product data is a functional unit of a great product and customer experience. We’d go a step further and say it’s the building block. It’s like the words we use to communicate. The same set of words that form a poetic masterpiece can also land in a cookie recipe. Thankfully Shakespeare didn’t have to worry about multiple channels and devices when crafting his masterpieces.
Product data is all about quality; this means accuracy, completeness, reliability, relevance and timeliness. While we can all agree upon what makes product data valuable, why is it that product data matters so much in the eCommerce ecosystem?
As many as 64.2% of online shoppers return products because the product doesn’t match descriptions (Source: SaleCycle)
What we’re seeing here is merely a symptom of poor product data. And that’s the case with product data; when it’s not working for you, you’ll see signs of it everywhere. When it is, you’ll see nothing but soaring conversions and sales.
But before we get to exploring the value of product data in eCommerce success, let’s understand…
What Product Data Really Is?
Product data refers to all the information, or “data”, about a product or service that describes it in terms of physical and non-physical attributes. For example, a…
