Solving Product Content Syndication — The Pillar of Omnichannel Experience
With Omnichannel becoming the new norm for eCommerce, an increasing number of businesses are dealing with the big question — how do I ensure my product content is customer-ready? And this is where product content syndication (a.k.a. product data syndication) is absolutely critical for brands and distributors to drive an engaging and profitable digital presence.
The Evolving Customer Drives the Need for Product Content Syndication
Present day online customers look at shopping experiences from the lens of information completeness, accuracy and consistency across all sales channels, and the market has no choice but to adapt to this expectation. Whether they’re shopping on a brand, retailer, or marketplace website, they want all their questions answered comprehensively, and instantly. And every interaction that a customer has with a product is potentially a make-or-break situation.
The Challenge of Product Content Syndication
Manufacturers, retailers and distributors face a very different set of challenges depending on what they want to do with product data. Either way, these challenges have a direct impact on customer experience making syndication an instantly prudent solution for a whole range of issues.
