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Streamline Your E-commerce Site for Better Search and Browse: An E-commerce Audit Guide

Fredric Cruz
3 min readMay 5, 2023

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44% of individuals start their online shopping journey with a search engine.

As the world becomes more digital, online shopping is becoming increasingly popular. In fact, according to recent studies, 44% of individuals begin their online shopping journey with a search engine. This means that search engines are a crucial starting point for eCommerce businesses looking to attract and convert potential customers.

If you’re an eCommerce marketer, it’s important to ensure that your website and marketplace product pages are optimized for search engines and that your products are visible in search results. To help you with this, consider taking an eCommerce audit through Blue Meteor.

An eCommerce audit is a comprehensive review of your online store, including its structure, design, and functionality. It can help you identify areas where your website can be improved, and can provide insights into your customers’ behavior and preferences. Here are some of the benefits of taking an eCommerce audit:

Identify areas for improvement: An eCommerce audit can help you identify areas where your website or product pages are not performing as…

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Fredric Cruz
Fredric Cruz

Written by Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.

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