The Art of B2B Marketing: Balancing Short-Term Metrics and Long-Term Success

Fredric Cruz
3 min readJul 10, 2023
Navigating Short-Term Wins and Long-Term Strategies

In the fast-paced world of B2B marketing, the pressure to deliver immediate results can often overshadow the need for long-term strategies. While it’s true that successful marketing requires consistency, experimentation, and time, there are still ways to achieve short-term wins that align with long-term goals. In this article, we will explore the delicate…

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Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.