Unified Platform: The Solution to Manufacturers’ Product Content Challenges in the Digital Era

In today’s digital era, manufacturers are facing the challenge of creating product content required for various sales channels. With the rise of omnichannel retail, manufacturers need to create content for print catalogs, websites, and e-commerce marketplaces. Additionally, manufacturers need to customize content for various applications, industries, and personas, which adds to the volume of data.

Streamlining Sales Channels with Unified Product Content Creation

Challenges faced by manufacturers:

Creating product content for different sales channels can be a time-consuming process. Manufacturers need to create content that is specific to each sales channel, which requires different templates and formats. This can lead to errors and inconsistencies in the content. Additionally, creating personalized content for different applications, industries, and personas can be a challenge, as it requires a deep understanding of each customer’s unique needs.

The volume of data:

With the increase in personalized content, manufacturers are faced with a massive volume of data. This data needs to be managed, organized, and analyzed to ensure that the right content is delivered to the right customer at the right time. This can be a daunting task, especially…