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You need all four aces to win the digital commerce race in 2024

Fredric Cruz
4 min readDec 7, 2022

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4 Aces to win the digital race

Having compelling and well-crafted eCommerce content can have a positive impact on sales, as customers are often looking for more information to make informed decisions. Customers trust a brand and its products based on the content provided. If the content you provide is complete, compelling, and consistent, it will win customers’ confidence and boost eCommerce sales.

The fast-paced digital commerce demands a robust process to centralize, optimize, and syndicate product data to create an engaging product experience across channels.

To win the digital race in 2024 you must have all the 4 A’s:

Automation, AI (Artificial Intelligence), Acceleration, and Amaze PXM!

Automation: Automate the end-to-end product data management process, from data ingestion to syndication.

AI: Leverage new-age AI tools to enrich product data with data intelligence and create product catalogs faster with smart recommendations.

Acceleration: Bring speed and agility to the whole process. Accelerate the complete process from product data creation to distribution across all e-commerce marketplaces & digital channels.

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Fredric Cruz
Fredric Cruz

Written by Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.

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