Fredric Cruz – Medium

Fredric Cruz

Cultivating Brand Champions

Elevating Human and Brand Capital through Employee Advocacy

4 min readMar 19, 2024

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Fredric Cruz

Elevate Your Email Marketing Strategy with Smart and Targeted Campaigns

Elevate Your Email Marketing Strategy with Smart and Targeted Campaigns

4 min readFeb 18, 2024

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Elevate Your Email Marketing Strategy with Smart and Targeted Campaigns

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Fredric Cruz

APIs: The Silent Architects of Digital Connectivity

In the ever-expanding realm of digital connectivity, the unassuming yet integral role of Application Programming Interfaces (APIs) stands…

5 min readJan 22, 2024

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APIs: The Silent Architects of Digital Connectivity

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Fredric Cruz

Decoding the Marketing Matrix: Metrics that once soared now walk a tightrope

In the ever-shifting landscape of marketing, what once soared now teeters on the edge of obscurity. As we decode the marketing matrix, the…

4 min readDec 28, 2023

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Decoding the Marketing Matrix: Metrics that once soared now walk a tightrope

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Fredric Cruz

Navigating Tomorrow: The Evolution of Marketing Planning Models in 2024

In the dynamic realm of marketing, the only constant is change. As we step into 2024, the conventional marketing playbook is undergoing a…

3 min readDec 4, 2023

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Navigating Tomorrow: The Evolution of Marketing Planning Models in 2024

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Fredric Cruz

Demystifying Different Forms of AI: From Narrow to General

Artificial Intelligence (AI) has revolutionized the way businesses operate, providing new ways to analyze data, make predictions, and…

4 min readAug 22, 2023

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Demystifying Different Forms of AI: From Narrow to General

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Fredric Cruz

Digital Marketing in the UK: Mastering the Art of British Engagement

The legacy of Matthew Boulton, James Watt, and William Murdoch, fondly known as the Golden Boys of the Industrial Revolution, continues to…

5 min readJul 26, 2023

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Digital Marketing in the UK: Mastering the Art of British Engagement

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Fredric Cruz

The Art of B2B Marketing: Balancing Short-Term Metrics and Long-Term Success

In the fast-paced world of B2B marketing, the pressure to deliver immediate results can often overshadow the need for long-term strategies…

3 min readJul 10, 2023

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The Art of B2B Marketing: Balancing Short-Term Metrics and Long-Term Success

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Fredric Cruz

Captivating the Modern B2B Audience: The Power of Brand Resurgence

In the ever-evolving landscape of business-to-business (B2B) marketing, the need to captivate and engage the audience has never been more…

4 min readMay 25, 2023

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Fredric Cruz

Streamline Your E-commerce Site for Better Search and Browse: An E-commerce Audit Guide

44% of individuals start their online shopping journey with a search engine.

3 min readMay 5, 2023

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Fredric Cruz

Fredric Cruz

Curious and Creative Marketer. Loves phygital more than pure play digital. Expert in marrying impressions with experiences to drive brand love & profitability.

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